For information about Power BI service administrator roles, see Understanding Power BI service administrator roles.

To learn more about admin roles in Microsoft 365, including best practices, see About admin roles. For more information about administrator roles in Azure Active Directory, see View and assign administrator roles in Azure Active Directory. The following table shows which role is required to do tasks related to purchase and licensing. Admin roles are assigned by using the Azure Active Directory admin center or the Microsoft 365 admin center. You must be assigned an admin role to purchase or assign licenses for your organization. For more information about how users can get their own license, see Signing up for Power BI as an individual. This article focuses on purchasing services and per-user licensing from an administrator perspective.

Or, admins can get a Power BI license subscription and assign licenses to users. Using self-service sign-up capabilities and their work or school account, users can get their own free, Pro, or Premium Per User (PPU) license. There are two ways for users to get a license. All users of the Power BI service must have a license. The level of access provided by their license depends on whether the workspace being accessed is in a Premium workspace or not.

What a user can do in the Power BI service depends on the type of per-user license that they have (free, Pro, Premium Per User).

Upgrade em client free to pro